Media, Arts & Culture

Throughout history, artists have been closely involved with, and influenced, social change. Today, art and creative pursuits are being increasingly used to promote gender equality and acknowledge gender diversity around the world – with great success.

Media and the arts are powerful sources of information and culture, shaping social norms, attitudes and public discourse around gender. These industries have the potential both to reinforce and to challenge restrictive gender norms.

The arts and creative industries provide opportunities to address gender equality issues that will promote better health and mental wellbeing outcomes. It can:

  • Provide a way to experience life from someone else’s perspective
  • Disrupt gender stereotyping
  • Help us tell stories about our past, present and future
  • Reveal aspects of culture and behaviour that might otherwise be taken for granted or hidden
  • Provide a way for individuals  and groups to express themselves and be heard, fulfilled and validated.

Goal 1.

The great South Coast community will hold attitudes, behaviours and practices that reject violence against women and gender inequality

EFFECTIVE SEXUAL HARASSMENT POLICIES
Ending workplace sexual harassment: A resource for small, medium and large employers
This resource will help employers create healthy and safe workplaces in which all women and men are able to work without fear of sexual harassment.

ADDRESSING AND PREVENTING SEXIST ADVERTISING
Addressing and preventing sexist advertising: a snapshot of promising practice.
This report considers how problematic gender portrayals in advertising can be addressed. Based on international and Australian evidence, it provides an overview of key interventions for addressing or preventing sexist advertising and their strengths and limitations, illustrated by local and international case studies.

Goal 2.

There is equal access to power and resources within workplaces, public life.

DRIVING GENDER EQUITY IN THE WORKPLACE
Gender Equality Act
The Gender Equality Act requires higher education settings to fulfil a range of obligations to promote gender equality in their workplace, programs and policies.

DRIVING GENDER EQUITY IN THE WORKPLACE
Workplace Equality and Respect Standards
The Workplace Equality and Respect Standards set the goals that workplaces must achieve to address gender inequality and prevent violence against women. These standards will guide workplaces through a comprehensive organisational change process, highlighting what needs to be done to create change in the three key areas of leadership, strategy and norms and practices

Goal 3.

Everyone within the Great South Coast is encouraged and has the freedom to explore positive personal identities, sexualities, and roles in our society.

Goal 4.

The Great South Coast community promote and experience positive, equal, and respectful relationships.

Goal 1.

The great South Coast community will hold attitudes, behaviours and practices that reject violence against women and gender inequality

REPORTING SEXIST ADVERTISING
Toolkit for consumers
Members of the community play an important role in transforming advertising. This toolkit can assist consumers in understanding how sexist portrayals of men and women in advertising can be harmful what they can do to report or complain about sexist ads other things the media can do to stop sexist advertising.

HER HEADLINE
Her headline chrome extension
Her headline is a Chrome extension to highlight sexist language in sports media. Using a database of pre-determined words, Her Headline scans sports articles and highlights gender-biased words and phrases that are often used in sports media coverage and explain why they can be sexist or problematic.

REPORTING ON FAMILY VIOLENCE
How to report on violence against women and their children
These Victorian guidelines provide tips and information media can use to ensure their reporting is part of the solution to violence against all women and their children and is not causing harm to survivors or perpetuating attitudes and behaviours that support violence.

REPORTING ON FAMILY VIOLENCE
Tips for reporting on violence against women and their children
This document provides a summary of how to report on violence against women and their children.

REPORTING ON FAMILY VIOLENCE
Reporting on Aboriginal People’s Experiences of Family Violence
This Toolkit is designed to start a conversation. It is written for

non-Aboriginal journalists who wish to deepen their understanding of Aboriginal experiences of family violence. It draws attention to the importance of exploring broader cultural and historical contexts and of sharing stories of healing to promote help seeking behaviours.

COMMUNICATION AND MEDIA
Uncovered
Uncovered is a resource developed by and for Australian journalists interested in best practice reporting on violence against women.

REPORTING ON SEXUAL VIOLENCE
A Dart Centre Europe Tip Sheet
Reporting on sexual violence demands special care and increased ethical sensitivity. It requires specialised interviewing skills, understanding of the law, and basic awareness about the psychological impact of trauma.

Goal 2.

There is equal access to power and resources within workplaces, public life.

APPLYING A GENDER LENS
Gender Responsive Budgeting
The purpose of Gender Responsive Budgeting is to promote accountability and transparency in fiscal planning; increase gender responsive participation in the budget process; and to advance gender equity agenda. This tool highlights different approaches to make programme budgeting more gender responsive.

GENDER-SENSITIVE INDICATORS FOR MEDIA
Framework of indicators to gauge gender sensitivity in media operations and content
The aim of the Gender-Sensitive Indicators for Media (GSIM) is to contribute to gender equality and women’s empowerment in and through media of all forms, irrespective of the technology used. The main focus of the publication is on the equality and gender dimensions of social diversity in the media.

DRIVING GENDER EQUALITY IN THE ARTS
Promoting Gender Equality Through the Arts and Creative Industries
Arts and cultural practices play a complex role in relation to gender equality. This report was commissioned by VicHealth and contains findings and recommendations that are intended to inform individuals, industry organisations, funders and governments, who seek to contribute to the goal of achieving gender equality through the arts and creative industries.

Goal 3.

Everyone within the Great South Coast is encouraged and has the freedom to explore positive personal identities, sexualities, and roles in our society.

INCLUSIVE LANGUAGE
LGBTIQ Inclusive Language Guide
The LGBTIQ inclusive language guide is for Victorian Public Sector employees. It explains how to use language respectfully and inclusively when working with and referring to LGBTIQ people. By using inclusive language, we demonstrate respect in both our workplaces and in developing and delivering policies, programs and services for all Victorians.

COMMUNICATION AND MARKETING
Framing Masculinities Message Guide
This message guide contains recommendations that will help you have more productive conversations about masculine stereotypes in Australia. The primary users of this guide will be people working to challenge unhealthy attitudes and patterns of behaviour that stem from adherence to traditional forms of masculinity, and who aim to shape healthier norms and behaviours for Australian men and boys.

COMMUNICATION AND MARKETING
Reporting on Aboriginal and Torres Strait Islander Peoples and Issues
Media Diversity Australia in partnership with National Congress of Australia’s First Peoples and with the support of the Australian Broadcasting Corporation have prepared this guide to assist journalists when reporting on, or interviewing, Aboriginal and Torres Strait Islander peoples.

COMMUNICATION AND ENGAGEMENT
Pride in Prevention Messaging Guide
This guide has been produced to support communications and engagement in primary prevention of family violence experienced by LGBTIQ communities.

Goal 4.

The Great South Coast community promote and experience positive, equal, and respectful relationships.

INCLUSIVE LANGUAGE
Words at Work
Language is a powerful tool for building inclusion at work. It can be used to create a sense of being valued, respected and one of the team (included) or of being under-valued, disrespected, and an ‘outsider’ (excluded). This Guide is a starting point for learning about inclusive language and communication.

Goal 1.

The great South Coast community will hold attitudes, behaviours and practices that reject violence against women and gender inequality

ACTIVE BYSTANDER GUIDE
Take action: Empowering bystanders to act on sexist and sexually harassing behaviours
This resource has been developed to help organisations introduce bystander initiatives as part of their work to reduce sexist and sexually harassing behaviours. 

GENDER EQUITY TRAINING
shEqual gender equity training program
shEqual gender equity training program has been designed specifically for the advertising industry to help promote equality within the advertising industry. Not only will equality lead to better and more creative decision-making, it will mean that those who make advertising reflect the diversity of the consumers who buy the products they are trying to sell.

Goal 2.

There is equal access to power and resources within workplaces, public life.

Goal 3.

Everyone within the Great South Coast is encouraged and has the freedom to explore positive personal identities, sexualities, and roles in our society.

Goal 4.

The Great South Coast community promote and experience positive, equal, and respectful relationships.

Goal 1.

The great South Coast community will hold attitudes, behaviours and practices that reject violence against women and gender inequality

DRIVING SOCIAL CHANGE
Big hART
Big hART is Australia’s leading arts and social change organisation. Big hART designs and delivers transformative projects to address complex social issues. Big hART works with communities experiencing high levels of need. Rather than focusing on the problem, Big hART’s unique non-welfare projects build on community assets, strengthening vulnerable individuals, and creating long term attitudinal shifts.

REGIONAL LEADERSHIP
Project O
Project O is a prevention initiative driving change for young women in rural, regional and high needs communities. Through this primary prevention program young women develop new skills and resilience, equipping them to drive attitudinal change in their community, challenge entrenched gender inequality and help prevent the normalisation of family violence. It builds gender equality locally through grassroots action, highlighting the leadership of young women and their potential to be change makers.

MEDIA EXCELLENCE
Our Watch Award
The Our Watch Award for excellence in reporting on violence against women and children recognises the work of an individual, team or news organisation in highlighting the drivers of gendered violence and the way these intersect with other forms of discrimination and abuse faced by victims.

Goal 2.

There is equal access to power and resources within workplaces, public life.

Goal 3.

Everyone within the Great South Coast is encouraged and has the freedom to explore positive personal identities, sexualities, and roles in our society.

Goal 4.

The Great South Coast community promote and experience positive, equal, and respectful relationships.

Email info@respect2040.com
Phone 03 5500 5490

© 2020 Respect 2040. All rights reserved.

We proudly acknowledge Aboriginal people as the first peoples, Traditional Owners and custodians of the lands and waters on which this work occurs. We acknowledge and respect the wisdom, living culture and unique role that Aboriginal people hold, and saw them thrive for thousands of years. We also acknowledge the ongoing leadership role of the Aboriginal community on gender equality and the prevention of violence against women. As First Peoples, our Aboriginal communities are best placed to determine their own culturally appropriate path to gender equality.

We acknowledge the support of the State Government of Victoria Office for Women - Free from Violence Women’s Health Service Capacity Building Fund.